Buntin Out-of-Home Media is leading the
of outdoor as a consumer engaging medium.
of Out-of-Home cost, reach, frequency,
efficiency & emerging mobile data with
broadcast and other media planning.
The strategic discipline – and leading data
insight tools – to inform the most precise channel mix
possible to achieve the desired results.
THIS REINVENTION HAS ATTRACTED
WHO HAVE MADE US THE FASTEST GROWING
OUT-OF-HOME MEDIA MANAGEMENT
COMPANY IN AMERICA
IT STARTS WITH OUR PROPRIETARY
GEOTRAK® MEDIA MANAGEMENT SYSTEM
For over a decade, GeoTrak® has
been the leading out-of-home
platform - planning and
managing over $500 million in
Planning and Buying
At the Speed of Broadcast
WHAT USED TO TAKE DAYS
DELIVERS IN MINUTES
Plus, with capabilities that include
contracting, production management,
Real-Time posting feeds,
and more, GeoTrak®
provides clients tools that,
were unavailable in the industry.
Buntin out-of-home media
THAT SAVES CLIENTS MONEY
While we’re happy to negotiate with national
Out-Of-Home vendor sales offices – we’re
probably more likely to buy through their
localized plant and sales office locations – which
Actually Control Inventory
And Offer The Most
Further, our commitment to local market knowledge is demonstrated in our own field market force that logs over 500,000 miles a year - collecting market intelligence, screening inventory, cataloging and grading boards. In fact, over 400,000 boards within GeoTrak® have been personally evaluated by this team.
THAT NO OTHER OOH MEDIA
MANAGEMENT COMPANY CAN MATCH
Recognition At The Highest Level
For Out-Of-Home Planning And Campaigns
Franchisees controlling 6,500+ U.S. store locations demanded a solution to OOH strategy, management, execution problems with national agency.
Buntin OOH named OOH AOR to restore faith in OOH, rebuild local market relationships, maximize local market options, better integrate with national media and promotional planning.
Immediately began exceeding all goals for strategy, planning, CPM levels, on-time postings, added value.
Reduced OOH program production expenses by 50%.
Lowered overall OOH costs by 22%.
Grew OOH participation in five years from 25 to 80+ DMAs.
In 2013 placed 355 flights across 83 DMAs.
Outback chain was launching a new in-restaurant cooking platform across its more than 800 North American locations.
Buntin OOH was asked to develop a campaign to drive awareness and excitement.
Smoking billboards in Outback’s top DMAs became the core element to an integrated launch plan including TV and social media.
Buntin OOH worked with special effects experts to deploy the most realistic and effective smoking simulation ever used in OOH.
Campaign generated news coverage in 100+ DMAs with a paid media value of over $650,000.
Though not considered as an element of a new shoe line launch, Buntin OOH asked Croc’s CMO for the opportunity to develop an out-of-home strategy.
Unique approach would engage directly with consumers, drive interest, attract PR and media interest.
Collaborated with leading digital media companies to develop interactive digital OOH environments.
Incorporated product search, sharable information (email, social media).
Tokyo, Madrid, New York, Milan, Los Angeles were key markets considered for this digital OOH experience strategy.
Signature promotion launches typically supported by network and spot television, with local market radio layered n.
Over time, concerns emerged that radio was not supporting launch-level traffic for entire promotional windows.
The chain replaced radio with out-of-home.
Poster and bulletin units were placed in 33 top-performing markets, supporting 211 restaurant locations.
Flight covered four weeks.
The close-to-store proximity placements produced a 72% return on investment.
In The News
The Right Hand Read Blog
Candid insights into the realities and opportunities
facing the $6.9 billion out-of-home industry and
the brands that use it.
If you're seeking a partner who can help you better
understand how out-of-home can successfully drive
your business objectives, it would be a pleasure to
connect with you.